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Native advertising is all the rage these days — from John Oliver’s takedown on Last Week Tonight to Netflix’s controversial “paid post” cleverly disguised as an article on women in prison in the New York Times — a little bump for “Orange is the New Black,” — everyone seems to be rediscovering and talking about native advertising.
At The Millions, writer Tracy O’Neill has one interesting perspective and maybe a damn important takeaway about the dangers of everyone becoming a source of free content generation for brands.