Quote

Content Marketing

Our stories. Their profit. Share wisely.

Native advertising is all the rage these days — from John Oliver’s takedown on Last Week Tonight to Netflix’s controversial “paid post” cleverly disguised as an article on women in prison in the New York Times — a little bump for “Orange is the New Black,” — everyone seems to be rediscovering and talking about native advertising.

At The Millions, writer Tracy O’Neill has one interesting perspective and maybe a damn important takeaway about the dangers of everyone becoming a source of free content generation for brands.

Quote

Out of Africa by Isak Dinesen

“Natives dislike speed, as we dislike noise, it is to them, at the best, heard to bear. They are also on friendly terms with time, and the plan of beguiling or killing it does not come into their heads. In fact the more time you can give them, the happier they are, and if you commission a Kikuyu to hold your horse while you make a visit, you can see by his face that he hopes you will be a long, long time about it. He does not try to pass the time then, but sits down and lives.