One of my favorite things I learned in journalism school is that you must always have a topic as well as an angle. It’s never enough to write about something; you must have something to say.

Of course, I was voted Most Opinionated in high school …

However, as I’ve been leading the charge on the Infinity Marketing blog, this mantra has come up again and again. It’s not enough to say you are going to write a blog post about “diversity” — what are you going to say about it? What’s your angle?

Push yourself. Lazy blog writing — just like lazy journalism, lazy marketing or lazy photography — will only get you so far.


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